Big Screen Television
Mitsubishi to sponsor New England Patriots-Detroit Lions Thanksgiving Day NFL game In HDTV

Mitsubishi to sponsor New England Patriots-Detroit Lions Thanksgiving Day NFL game In HDTV

CBS Television and Mitsubishi Digital Electronics America, Inc. have entered into an agreement in which MDEA will sponsor High Definition Television coverage of the 2000 Thanksgiving Day football game between the New England Patriots and Detroit Lions.

The annual Thanksgiving Day game, featuring the New England Patriots against the Detroit Lions, will be produced by CBS Sports and broadcast on Thursday, Nov. 23 (12:30 PM, ET), live from the Pontiac Silverdome in Pontiac, Mich. The HDTV telecast, which will be broadcast live by CBS Sports' Gus Johnson and Daryl Johnston and produced and directed by Ken Mack and Mark Grant, respectively, will be produced and transmitted independent of the Network's analog broadcast coverage. HDTV programming on CBS is broadcast in 1080i, the highest definition television format.

"We are thrilled to sponsor the High Definition production of this great day," noted Max Wasinger, Vice President of Sales & Marketing, MDEA. "As an advertising opportunity, this sponsorship speaks directly to our customers and supports our position as the leader in digital big screen television."

Thirty-one of CBS's owned or affiliated stations are currently broadcasting in digital, covering approximately 45% of the nation. By the end of 2000, CBS expects to be transmitting digital programming across more than 41 owned or affiliated stations, reaching well over 58% of the country.

This promotional sponsorship by MDEA of CBS sports programming is a clear indication of the value that MDEA places on positioning its message with CBS, and the recognition of the demographics of consumers who are interested in High Definition programming and events.

CBS Television is comprised of the CBS Television Network -- with more than 200 owned or affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.

Mitsubishi Digital Electronics America, Inc. manufactures and markets a comprehensive line of premium quality, NTSC and HDTV upgradeable projection televisions, VCRs, DVD players and audio products for complete home theater systems. Recognized as the world leader and innovator of big screen and digital television receiver technology, MDEA develops audio and video products that lead the industry in performance, ease-of-use and system integration.

Author Notes:

Laura Tucker contributes and publishes news editorial to  An online look at projectors, home theatre and accessories; such as digital, video, screens and slides.

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