Lightware Branded Projectors
Strategic partnership creates broader support for dealer channel, expands consumer purchasing options
 

Strategic partnership creates broader support for dealer channel, expands consumer purchasing options

Lightware, the leader in portable, affordable projection technology, is transitioning support of the audio visual reseller channel to private-label partner Dukane in a move to better serve dealers, as well as consumers.

"Lightware strives to let end users buy where they want to buy, and AV dealers are a key component to this strategy," Jim Searles, senior vice president of sales and marketing, Lightware, said. "Dukane has years of experience providing products, services and support to hundreds of dealers. Making Dukane the interface for the Lightware brand and product line to our select group of AV dealers makes sense."

Lightware provides Dukane with the 5.3 pound Scout projector under the Dukane label Mite-E-Lite, as well as Lightware-branded projectors, for distribution through AV dealers.

"We are delighted with this opportunity to extend our partnership with Lightware and better serve both the AV dealer channel and end user customers," Jean Stone, president, Audio Visual Products Division, Dukane, said. "It's a win-win situation. The AV dealers get more product from a single source with considerable experience at dealer sales. End user customers have a wider variety of products from which to choose at their local AV dealership. And both Dukane and Lightware get to concentrate their efforts on what they do best."

Author Notes:

Wes Sims contributes and publishes news editorial to http://www.projectors-projectors.com.  An online look at projectors, home theatre and accessories; such as digital, video, screens and slides.

 
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